This was the first season that I photographed Ulyana Sergeenko. I first spotted her at Paris Fashion Week in March last year but I was a little hesitant. Firstly, back then I wasn't sure who she was exactly, she had a cloud of street style photographers surrounding her wherever she appeared and I had suspicions that she might be one of those people who "dress for press". But I kept her on my radar and every time I would go back to Russia for a visit I would look out for her in the fashion magazines. Turns out, she doesnt dress for press, but rather her dress sense is very much an extension of who she is. Ulyana's style is consistently chic with a tinge of nostalgia for the 1950's when women were feminine, fragile and demure. Ulyana is a fashion designer and her label is very much an extension of her distinctive personal style. You can see Ulyana's latest lookbook here.
A corporate rat by day and a wannabe photographer by night... Favourite things to photograph: fashion and interesting people or, ideally, a combination of the two.
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