Alena Akhmadullina is best described as the … well pretty much the shining star of the Russian fashion world. She has been doing this for a while and she knows how it's done. I personally really like her style, although the Russian fashion community is separated into what seems to be two camps - ones who love it and ones who… don't understand. She stays true to her style showing consistency and individualism of the brand. Unfortunately the majority of the Russian fashion 'absorbers' (for the lack of a better word) are still amused by the over-the-top and bright and shiny designs which is not what Akhmadullina is all about.
Alena Akhmadullina's Autumn/Winter 2011 was extremely well-executed. She stuck to a theme, a consistent colour palette and present pieces that wearable and sellable.
Music, ambience, models, the whole show was well planned and delivered. A little bit of retro with designs reminiscent of 1940's were well accompanied by a little bit of leather (note the leather patches on the knees). It was a well-balanced collection which had a bit of everything, including fur which is the new season favourite across the board. All in all a solid collection delivered by Akhmadullina.
Check out some of the photos here (all photos and editing by me - apologies for the shaky hands):